Building your Business, Building your BRAND
This past Saturday, BECO hosted the highly anticipated Build Your Brand workshop, an empowering session dedicated to helping entrepreneurs and small businesses elevate their marketing strategies and amplify their business presence.
The workshop, led by global brand developer and BECO founder, Shyan Selah, addressed common marketing challenges like declining sales and difficulties reaching target audiences. Attendees learned about first having the right mindset to stand out in today’s crowded marketplace, including focusing on customer-centric marketing that solves problems rather than pushing products.
Key takeaways included:
- Understanding the “Smallest Viable Market”: Attendees discovered the importance of targeting a specific audience, rather than marketing to everyone, to ensure their messaging resonates deeply.
- Crafting a Compelling Brand Story: The session emphasized the role of storytelling in connecting with customers, building trust, and reinforcing brand values.
- Marketing Psychology Insights: Participants explored the power of frequency and repetition in creating familiarity and trust with their audience.
- Practical Exercises: From identifying early adopters to defining emotional appeals, the interactive exercises helped attendees refine their marketing strategies with actionable steps.
If you missed the workshop, stay tuned for future events by visiting our calendar of events for resources and support in building your brand.
